How this calculator works
Calculate return on ad spend. The formula is displayed with the result. Use inputs from one consistent reporting period and check that each value has the intended meaning.
How to use it
- Gather the required figures.
- Enter each value in the matching field.
- Review the result and formula.
- Compare with your own goals and historical data.
Results depend on the accuracy of your inputs and may exclude fees, taxes, attribution effects or other business-specific variables.
Related resources: all calculators and practical guides.