How this calculator works
Estimate return on a marketing investment. The formula is displayed with the result. Use inputs from one consistent reporting period and check that each value has the intended meaning.
How to use it
- Gather the required figures.
- Enter each value in the matching field.
- Review the result and formula.
- Compare with your own goals and historical data.
Results depend on the accuracy of your inputs and may exclude fees, taxes, attribution effects or other business-specific variables.
Related resources: all calculators and practical guides.